Personalized Data Privacy at Your Fingertips
Today's market leaves ordinary people and businesses open targets for their data to be accessed, monitored or monetized without meaningful consent. From big data to surveillance, to data leaks; it seams that information is being gleaned from our devices at every angle. Even though most consumers want their personal or sensitive data to be protected, it seems that most of us don't know where to start.
That's why we are leveraging our legal, behavioral, economic, and technical expertise to develop a product to help people, businesses, and regulators make decisions about privacy in the digital world. Our tool provides concrete and actionable steps that unpack the social factors and operationalize individualized privacy safeguards.
- Ease: The tool is easy to use. It has a simple and fun user friendly interface that is grounded in behavioral insights to ensure consumers are afforded value.
- Personalization: Studies show that personal choices are more effective at protecting privacy than top-down policy. Our solution therefore reintegrates consumer choice on fundamental levels. Using AI to empower individuals with personalized digital literacy allows consumers to conveniently decide when, how, and where their data is used--and take action when something goes wrong.
- Behavioral & Interdisciplinary Insights: Research shows that consumers are disillusioned with their ability to meaningfully protect themselves online. Even though they want custom protection, most people gravitate to the defaults of data agreements and do not consult them further. By engendering out tool with behavioral and interdisciplinary insights , we work with consumers to make decisions in line with their values and ethics.
- Global Impact: More and more people in developed and emerging markets alike are accessing the internet. The United Nations has identified data privacy as a key component of meeting all of its Sustainable Development Goals. While some countries have developed legislation to protect their citizens (e.g. GDPA, CCPA, LGPD), most users participate in the digital world without protection or recourse. We believe that empowering individual decision-making and digital literacy is a foundational component of sustainable development which supports our quickly expanding global relationships.
